e·thos: the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.
Ethos is a low-waste living shop and refillery on Amah Mutsun Land in beautiful Capitola, California. We focus on curating refillable and reusable alternatives to disposables that help put an end to throwaway culture. Our work is rooted in our local community to encourage conscious consumerism that is fun, approachable and aligned with our ethos. Here’s to living out our low-waste ethos together! #liveyourethos
Our mission is to empower you to consume consciously by providing carefully curated low-waste essentials and refillables that minimize our impact on the planet and its people.
Offer sustainable products that we love and believe in.
Our products are safe for humans & the planet, while being of the highest quality
Small changes create big impacts.
When we all make changes, big or small, they can change the world.
Sustainable living looks different for everyone.
Meet people where they are. Do what you can with the information and resources you have. No judgement, ever.
Finding sustainable products can be easy and fun.
We do the long hard research, so you can have all the fun!
Sustainable products that are accessible and inclusive.
We work to ensure our products are as cost-effective as they can be. We strive to partner with a diverse range of businesses that are local, and BIPOC-owned, whenever possible.