the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.

About Ethos

Ethos is a low-waste living shop and refillery. We focus on curating refillable and reusable alternatives that minimize our impact on the planet and its people. Our work is rooted in our local communities to encourage conscious consumerism that is fun, approachable and aligned with our ethos.

Here's to living out our low-waste ethos together! #liveyourethos


The Ethos Team

Ethos is a woman-owned, locally-owned business. We are a small team working together to bring you the best products, services and resources we can offer. We all believe strongly in being able to provide you with knowledge and tools that help you make an impact. Share our passion for the environment and do what we can to protect both it and those who inhabit it. Follow us on Instagram @ethossantacruz to see what we are up to and learn more about us!

Our Certifications

Every year we donate 1% of our gross profits to environmental and social justice nonprofits working to create a healthier planet for all.

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A B Corp Certification is a designation that a business is meeting high standards, showing accountability, and transparency from employee benefits and charitable giving to ethical supply chain practices and product materials.

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Our Commitment to Diversity + Inclusion

We recognize that 'Zero Waste' is not new nor innovative. Living zero waste has been a way of life for Black, Indigenous and People of Color (BIPOC) for centuries and is now centered around and dominated by whiteness. The movement to generate less waste was taking place long before shops like ours came around. At Ethos, we realize our privilege as an opportunity to uplift those without certain privileges, to remain mindful that the larger system benefits some and oppresses others, to listen intently and deeply to all communities and, to then, act accordingly. We are thankful to be located in a place that has a foundational love for small, local businesses yet, there is great privilege in being able to own and run a shop. Therefore, it is important to us to be deliberate in how we establish diversity and inclusivity in our business and as activists in the environmental movement.

Our team is continuing to develop and execute an internal Action Plan that brings the following commitments to life. Our Action Plan is a continual work in progress as we become more educated and garner more awareness of environmental and social.



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