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Who We Are

e·thos: the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations. 

About Ethos

Ethos is a low-waste living shop and refillery on Amah Mutsun Land in beautiful Capitola, California. We focus on curating refillable and reusable alternatives to disposables that help put an end to throwaway culture. Our work is rooted in our local community to encourage conscious consumerism that is fun, approachable and aligned with our ethos. Here’s to living out our low-waste ethos together! #liveyourethos

Learn more about us! Check out Our Commitments and Giving Back practices.

Our Mission

Our mission is to empower you to consume consciously by providing carefully curated low-waste essentials and refillables that minimize our impact on the planet and its people.

Our Ethos

Offer sustainable products that we love and believe in.

Our products are safe for humans & the planet, while being of the highest quality

Small changes create big impacts.

When we all make changes, big or small, they can change the world.

Sustainable living looks different for everyone.

Meet people where they are. Do what you can with the information and resources you have. No judgement, ever.

Finding sustainable products can be easy and fun.

We do the long hard research, so you can have all the fun!

Sustainable products that are accessible and inclusive.

We work to ensure our products are as cost-effective as they can be. We strive to partner with a diverse range of businesses that are local, and BIPOC-owned, whenever possible.

Our Certifications 

The Ethos Team 

Ethos is a women-owned business. We are a small team working together to bring you the best products, services and resources we can offer. We all believe strongly in being able to provide you with knowledge and tools that help you make an impact. We are here to learn with you, share our passion for the environment and do what we can to protect both it and those who inhabit it. We love our community! 

Follow us on Instagram @ethossantacruz to see what we are up to and learn more about us!