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About Us

e·thos: the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations. 

About Ethos

Ethos is a low-waste living shop and refillery on Amah Mutsun Land in beautiful Capitola, California. We focus on curating refillable and reusable alternatives to disposables that help put an end to throwaway culture. Our work is rooted in our local community to encourage conscious consumerism that is fun, approachable and aligned with our ethos. Here’s to living out our low-waste ethos together! #liveyourethos

Learn more about us! Check out Our Commitments and Giving Back practices.

Our Mission

Our mission is to empower you to consume consciously by providing carefully curated low-waste essentials and refillables that minimize our impact on the planet and its people.

Our Ethos

Offer sustainable products that we love and believe in.

Our products are safe for humans & the planet, while being of the highest quality

Small changes create big impacts.

When we all make changes, big or small, they can change the world.

Sustainable living looks different for everyone.

Meet people where they are. Do what you can with the information and resources you have. No judgement, ever.

Finding sustainable products can be easy and fun.

We do the long hard research, so you can have all the fun!

Sustainable products that are accessible and inclusive.

We work to ensure our products are as cost-effective as they can be. We strive to partner with a diverse range of businesses that are local, and BIPOC-owned, whenever possible.

Our Certifications 

Our Commitment to Diversity and Inclusivity

We recognize that 'Zero Waste’ is not new nor innovative. Living zero waste has been a way of life for Black, Indigenous and People of Color (BIPOC) for centuries and is now centered around and dominated by whiteness. The movement to generate less waste was taking place long before shops like ours came around. At Ethos, we realize our privilege as an opportunity to uplift those without certain privileges, to remain mindful that the larger system benefits some and oppresses others, to listen intently and deeply to all communities and, to then, act accordingly. We are thankful to be located in a place that has a foundational love for small, local businesses yet, there is great privilege in being able to own and run a shop. Therefore, it is important to us to be deliberate in how we establish diversity and inclusivity in our business and as activists in the environmental movement.

Our team is continuing to develop and execute an internal Action Plan that brings the following commitments to life. Our Action Plan is a continual work in progress as we become more educated and garner more awareness of environmental and social justice issues. We encourage and welcome feedback and suggestions.